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Playtech Who Wants To Be A Millionaire? Live Dealer Games Coming Soon
Playtech signs exclusive deal for Who Wants To Be A Millionaire? - new live dealer games coming soon.
Leading gambling technology company Playtech has signed a deal with Sony Pictures Television to use the Who Wants To Be A Millionaire? brand. The partnership will result in new live casino games across Playtech's live casino channel.
The deal, signed for five years, will see Playtech and SPT collaborating on games inspired by the classic game show. Playtech plans to develop three bespoke games using the brand - and it has already confirmed that they will be live game shows.
What is Who Wants To Be A Millionaire?
Who Wants To Be A Millionaire? is a global TV game show brand where a contestant answers various trivia questions of increasing difficulty.
With each right answer, the contestant will climb higher up the prize ladder. The ultimate goal is to answer all questions and win the £1,000,000 cash prize.
During each game round, the contestant is free to use a "lifeline", which could involve phoning a family member, using a 50:50 or asking the audience.
No features or gameplay have been revealed from the new Who Wants To Be A Millionaire? Live Game Show. But the game could draw inspiration from Playtech's recent live game shows - like Deal or No Deal: The Big Draw.
The iGaming game developer has plenty of material to draw from - including lifelines. During the lifetime of the show - there have been 12 different lifelines used.
Prizes for the game are also unknown - but multiplier payouts and a jackpot element could feature.
Press Release Quotes
Here are quotes from the press release announcing the deal:
Stephan Zingg, Commercial Director, Brand Management and Interactive at Sony Pictures Television UK, said: “Playtech Live is creating some of the most innovative online gaming experiences on the market and we are very excited to start working with the team. We are positive that the Who Wants To Be A Millionaire? brand will deliver new elements of entertainment to the player and enhance their experience.”
Shimon Akad Chief Operating Officer at Playtech, comments: “We are very proud to be chosen as Sony’s partner to bring the Who Wants To Be A Millionaire? brand to the live casino market. Securing prestigious brands like this is a key pillar of our content strategy as we look to deliver the most engaging responsible gambling entertainment experience in the market.’
Edo Haitin CEO at Playtech Live, added: “Our vision at Playtech Live is to deliver the best possible entertainment experience. This centres around building game show content that is underpinned by leading global brands, and Who Wants To Be A Millionaire? has proven consistently over the years to be an absolute favourite worldwide."
17 September 2021
01 September 2021
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