Strickland x Rainbet: Tarzan Picks a New Corner

Sean Strickland has picked a new corner outside of the Octagon.

The UFC middleweight champion has joined Rainbet as the latest brand ambassador, which adds yet another big combat-sports name to the sportsbook’s growing lineup alongside the likes of Justin Gaethje and Ryan Garcia.

The partnership was announced through a cinematic promotional campaign via Rainbet’s official X channel, which leans into Strickland’s trademark unfiltered personality.

Known as “Tarzan” to UFC fans, Sean Strickland has become one of the biggest personalities in MMA, both inside and outside of the Octagon.

His aggressive style and constant forward pressure make him a tough opponent, while his outspoken personality has made him one of the sport’s most talked-about fighters.

In May, Strickland earned one of the most important wins of his career, beating Khamzat Chimaev by split decision at UFC 328 to win back the middleweight title and become a two-time champion.

His mix of elite-level fighting and a huge personality renders him a natural fit for a brand like Rainbet. He already has a strong connection with UFC fans, meaning Rainbet is partnering with a name its target audience knows well.

The launch campaign, which you can watch on the Rainbet X channel, leans into his personality, putting him front and centre as Rainbet presents itself as a modern alternative to traditional betting.

For Rainbet, bringing Strickland on board is about more than adding another big name.

The site is building a growing presence in combat sports, with Justin Gaethje, Ryan Garcia and now Strickland all bringing their own audiences to the brand. That gives Rainbet a stronger connection to both MMA and boxing fans.

For players, the partnership will likely mean more fighter-focused content, promotions and campaigns around major fight nights. And given how these partnerships tend to work, it wouldn't be surprising to see Tarzan himself pop up on the platform, perhaps even spinning a few slots or getting involved in some of Rainbet's casino content.

With Gaethje, Garcia and Strickland all now part of the picture, Rainbet is clearly putting more focus on combat sports and the personalities that drive its audience.

Tarzan has picked his new corner. Now Rainbet gets to see what he can bring to it.

Get involved with the latest Rainbet referral code, 2100BONUS.