Rainbet Becomes First Official Sponsor of Kick's Slots Category

Since its launch, Rainbet has focused heavily on the creator economy, partnering with some of the biggest names in streaming and building a strong presence across platforms. The likes of Adin Ross, Cuffem, and Konvy immediately come to mind.

Instead of relying on traditional advertising, the casino has invested in creators and communities, helping it become one of the most recognisable brands in the space.

That strategy has now reached another milestone - and nobody would have seen it coming.

Rainbet has officially become the first-ever sponsor of the Slots category on Kick, marking a significant partnership between one of the industry's fastest-growing casino brands and one of live streaming's most influential platforms.

The most impressive element of this deal is the fact that Kick's leadership didn't have to do it.

Stake.com’s Eddie, one of the main figures behind Kick, could have easily made Stake the first and only sponsor of the Slots category. The same can be said for creators such as TrainwrecksTV, who not only stream Stake on the platform but also have a stake in Kick itself.

By allowing Rainbet to become the first official sponsor of the category, Kick has shown it is open to competition and not just keeping everything in-house. The deal benefits creators, gives brands a fair chance to compete, and helps build a stronger overall ecosystem.

To quote Rainbet’s announcement on X, “We believe healthy competition benefits everyone, creators, platforms, and most importantly, the players”.

For Kick viewers and Rainbet players, this is likely just the beginning.

As more brands look to follow Rainbet's lead, we could see more sponsorships, more streamer partnerships, and more investment in the community. That should mean more slot tournaments, bigger promotions, exclusive giveaways, and more content from some of the biggest creators on Kick.

If this deal is a sign of what's to come, the competition between brands could end up benefiting the people who matter most: the viewers and players.

Expect even more value from both Kick and Rainbet very soon. If you aren’t already signed up, you can claim a welcome bonus with the Rainbet referral code “2100BONUS”.