Leading Betting Sites

The number of viable bookmakers that you can use in 2025 has never been better, with different bookies popping up all the time. This means that the extensive choice of sites will provide you with a great way to bet on all manner of sports. However, which are the best bookmakers, and which one is the right one for you?  

In this guide, you will get all of the information you need before you sign up with any bookie. Importantly, we will help you to decide with our reviews that are clear and concise and help you to get to the cold hard facts without the faff. This means you will get guidance on welcome offers, payment methods, available sports to bet on, betting markets and so much more.

Alongside this, you know that every single bookmaker shown on our site comes with our own seal of approval. This means that you can bet in confidence, with all of the bookmakers providing a safe and secure way to wager your money. In fact, all of the sportsbooks listed have been licensed and regulated by the relevant authorities, meaning that you will only ever get the best betting sites when you bet with us. 

In recent times, we have seen a huge increase in the amount of betting sites available and, in particular, new betting sites being launched. With the majority of betting moving from stores to online based gambling, the bookmakers have followed suit, and this means that if you see a real life bookmaker on the high street, they will more than likely have a big online presence too.

However, most consistent bettors will already have an account with a number of the biggest bookies, meaning they are unable to claim a new customer offers. This, along with a number of other reasons, is why new betting sites are so popular. 

New bookmakers will offer generous new customer welcome offers, a range of sports and some excellent features that may not be available on other well established sites. This means the lure of signing up with a new betting site is massive.

However, be careful when you come to signing up with a new bookie. Some new bookmakers are not all that trustworthy, while others will struggle to deal with increased traffic on their site, making the user experience lacking in some circumstances. With this in mind, you should ensure that any bookmaker you are looking to sign up with features on our list of the best new betting sites, with all of these reviewed and vetted by our team, meaning you can gamble with them in confidence. 

Our bookmaker reviews will also give you an in-depth look at these bookies. You will therefore get all of the relevant information about their welcome offers, available sports to bet on, on site features and more.

For many bettors, available payment methods are very important. With our reviews, you can see exactly what payment options are provided and how long it will take for funds to be moved whether you are depositing or withdrawing. Keep this in mind when you sign up with a bookie as being able to quickly deposit money could be the difference between you betting at great odds or completely missing the chance to wager. 

Finally, the ability to see what new and existing customer offers are available is so important. You will be shown exactly what is on offer from each bookie with regard to the type of offer and the relevant terms and conditions you must complete in order to secure the offer.

New betting sites pop up all the time. Whether you are a UK player, someone from Europe or anywhere else in the world, you will always see new bookies created. Most new betting sites will try to bring something new to the table, with this unique selling point something they hope will see you sign up with them over a competitor. 

On this page, you will only find the best new betting sites. We do not deal in betting sites that do not hit our high standards. This means that whether the bookie is brand new or has been around for decades, if they do not prove to us that they are worthy of your time, we do not recommend them. 

We advise that wherever you are looking to bet, you ensure that your potential bookie of choice is properly licensed and regulated. You can find plenty of information on betting in your country making it even easier to find the right new betting site for you. 

With our team doing a full deep dive into every single new betting site and testing them out thoroughly, you know that these bookies will be entirely trustworthy and fully deserving of your time. 

If you want to sign up with a bookie that is not available on our site yet, then you should head to the relevant Gambling Commission website to ensure that the site is completely legitimate.

When it comes to wagering with a bookmaker, whether new or old, you need to ensure that they provide you with the right payment method for you.

While betting shops may only provide bettors with the ability to deposit via cash or card, it is very different online.  You could choose from any of Visas, PayPal, Skrill, Neteller, Bank Transfer and many, many more, the options are endless. Even cryptocurrencies are now accepted by many online bookmakers.

It is therefore important here to ensure that your bookie of choice provides you with the right payment method. It can be a real hassle having to sign up with a new payment method in order to bet, especially if you do not fully trust the payment option. 

It is also essential to understand that both bookmakers and countries will offer alternative payment methods for you to use. You should also know that different payment methods will have differing lengths of time regarding how long it takes to deposit money into your account and withdrawing funds too. 

Both new and existing bookmakers will try to entice you into signing up with them by providing you with generous new customer offers. 

There are so many offers on the different betting sites, meaning that while you can enjoy a lot of choice, it can quickly become overwhelming. Indeed, even an experienced bettor can get bogged down in finding the right offer, while new bettors will often struggle to understand what they can get and how to unlock it.

This makes our betting sites offers advice incredibly important. We detail all of the relevant terms and conditions along with the offers themselves and how much you can expect to receive in free bets or in bonuses. 

Our experts work around the clock to ensure that whenever a bookie updates their offer, whether it is for a new or existing customer, you will see that offer on our site almost immediately, meaning you will always bet with the best promotions available. 

When it comes to finding the bookmaker that is the best, you need to take a number of factors into account. These include but are not limited to:

All bookies will offer new customer offers in an attempt to get you to sign up with them and not another site. Most bookies will also provide existing customers with offers to ensure you stay loyal to them, although it is worth noting that these existing customer offers are rarely close to the generous welcome offers as far as their value goes. 

Before you wager with a bookmaker, you need to ensure that they provide you with the ability to bet on your favourite sports. After all, there is no point researching a bookie, signing up with them, taking their new customer offer and depositing funds only to find they do not allow you to bet on your sport of choice. Ensure that before you sign up you know the bookie has the sports you want to bet on.

Much like the sports that a bookie offers to you to bet on, you need to make sure your favourite betting markets are also provided too. While standard betting markets like match winner will invariably be offered, if you want to bet on more niche markets, it is usually a good idea to check they have these on offer. 

The ability to watch and bet on your favourite sports can help to take your betting experience to the next level. Live streaming is available with many top betting sites, and it will usually only require you to have a positive balance in your account or to have placed a bet in the last 24 hours. This will provide you with the ability to watch the action unfold as you bet, meaning that in-play betting becomes even more viable. 

When you come to betting with a bookmaker, ensure that they offer you the ability to deposit and withdraw with your payment method of choice. Different countries will allow differing payment options, while these methods will have differing speeds at which you can deposit and withdraw, so keep this in mind when it comes to wagering. 

While a betting site should always allow you to bet on the biggest sports and events across the world, this can become meaningless if the user interface on their site is not optimised. Many of the best betting sites have realised this and sought to rectify any issues on their websites. This has made for big improvements in what bettors can expect on most sites, with ease of use when betting with an online bookie very important. 

You work hard for your money and so when you come to depositing it with a bookmaker, you want to know it is safe. Every single betting site shown here will provide you with a safe and secure place to deposit your money. Indeed, all sites shown here are also licensed and regulated by the relevant gambling authorities, with your security a major focus for the bookies. 

The most popular sport will depend on the country you are betting from. For most European countries, football (soccer) will be the most popular sport, with the beautiful game drawing in huge volumes of betting action every single day.

Alongside this, horse racing and tennis are also very popular to both watch and bet on, with different countries enjoying the two sports massively. In the USA, sports like American Football, baseball and basketball are exceptionally popular, with ‘soccer’ taking a real backseat in the USA.