Playtech launches a new Well Well Well live game for Ladbrokes UK

  • Playtech launches a brand new bespoke live game show.
  • The Well Well Well live game is specially created for Entain’s Ladbrokes UK brand.
  • One of the most complex games released by Playtech to date.

Industry-leading software provider Playtech has created an exclusive live game show for Ladbrokes UK.


Ladbrokes is the flagship UK property of Entain and now comes kitted with a unique Playtech game. Players at the casino can look forward to getting completely immersed in an experience unlike any other with this new live game. 


Playtech takes the wheel


Playtech was commissioned to create the bespoke live game for Entain’s Ladbrokes brand and states that it is one of the most complex games they’ve developed to date. 


The idea was to create a game built in such a way that players are drawn in by the gameplay thanks to a new and original user experience. 


The Playtech Head of Live Casino Innovation, Kevin Kilminster, says that with Ladbrokes UK choosing Playtech to build the bespoke Live Game Show, they wanted to ensure they could deliver. 


According to Kilminster, the priority is to provide clients with games that thoroughly support their business strategy. 


Kilminster also boasts that with the combination of gameplay, presentation perspective, and their talented team, you are in for a treat with the best studio experience in the business. 


Well Well Well


The new game Well Well Well is one of the best, and Playtech is thrilled with having had the opportunity to create a responsible gambling experience for Entain’s users. 


The new Well Well Well bespoke live game show follows a series of customized solutions. One option is to have it further enhanced by CR Games (Entain’s in-house slot studio). Meaning more bonus rounds could be underway. This includes Rainbow Pays, Buckets of Gold, and Magic Reels, which is a new wheel mechanic that enables users to see the enhanced win potential. 


The Entain Live Casino Commercial and Product Manager, Adam James Lahouiri, states that they are delighted at having the chance to bring their best in-house slot branding to a world-class game show designed exclusively for Ladbrokes. 


The Head of Live Casino at Entain, Graciella Anthony, said that it was a delight working with all the teams involved. She continued that while alone, they have the opportunity to do well  and together, they have the opportunity to do Well Well Well! 


The new game is built specifically with the player in mind and will bring the full UX experience to players. Complete with a range of in-house features like Rainbow Pays and Buckets of Gold. 

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